In 1978, Wichita, Kansas television station KAKE-TV received special permission from the police to place a subliminal message in a report on the BTK Killer(Bind, Torture, Kill) in an effort to get him to turn himself in. The subliminal message included the text "Now call the chief", as well as a pair of glasses. The glasses were included because when BTK murdered Nancy Fox, there was a pair of glasses lying upside down on her dresser; police felt that seeing the glasses might stir up remorse in the killer. The attempt was unsuccessful, and police reported no increased volume of calls afterward.